I thought I'd share this short trailer for Joel Salatin's new documentary: Fresh the Movie. Joel and his unique sustainable farming practices were featured in Michael Pollan's book The Omnivore's Dilemma and Robert Kenner's movie Food, Inc. Works like these do the important job of educating us all about where our food comes from and why we should care.
Today I discovered evidence that the message is having an impact: a new Bill the Butcher store opened up in my Greater Seattle neighborhood. They offer a wide range of meat and poultry (and other gourmet items), all of which were produced locally using sustainable farming practices. The local store is managed by Scott, a classically-trained chef who eagerly plies you with delicious samples while telling you about where they came from. We left with some grass-fed beef that became our dinner--it was intensely flavorful, a cut above anything we could have bought at any of our usual places. Bill's is going to be our butcher from now on.
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